Italian Canadian Immigrant Tribute project

Overview:

MAVERICK was asked by Villa Charities to support its Ground Breaking event and to mark the beginning of construction on the Italian Canadian Immigrant Tribute project.

Tactics:

Develop a lead press release to Ontario media announcing the start of construction
Deploy multiple rounds of outreach to relevant media
Develop and send media advisories to major newsdesks in the Toronto and surrounding regions

villa_charities_448098238_18291605200162038_6390078631571861257_n.jpg

villa_charities_448236000_18291564004162038_6475690774170765124_n (1).jpg

villa_charities_448316154_18291605137162038_6360581878680294256_n.jpg

villa_charities_448269975_18291564022162038_8496333115425612390_n.jpg

villa_charities_448239186_18291605164162038_6758171510345156481_n.jpg

villa_charities_441923226_18291605146162038_569549573529330069_n.jpg

Results:

Villa Charities was covered in major media outlets for a total reach of 18,948,200 which does not include any press release pickup. Most major Toronto television stations covered the announcement.