CHALLENGE

MAVERICK sought to demonstrate the main benefits that Intuit software can deliver to small businesses in Canada and position Intuit as the leading software of choice for Canada’s small businesses.

In advance of Small Business Week, we sought to position Intuit Canada as the voice of small business in Canada, in a crowded market.

APPROACH

The campaign focused on:

• Commissioning an Ipsos-Reid survey on the state of small businesses in Canada.

• Heightening brand awareness for QuickBooks as a tool to help small business owners to build their business.

• Increasing awareness of Intuit Canada as a major sponsor of Small Business Week.

• Reaching out into new markets (e.g., women entrepreneurs).

• MAVERICK worked to prove that Intuit was the best provider of tax services for individuals and small/mid-size businesses.

RESULTS

• 3 pre-briefings with CanWest News Services, The Globe and Mail, and Business in Vancouver

• 24 Media hits

• National coverage that reached 4.5M readers

• 3 broadcast interviews

• ~5.2M impressions