CHALLENGE

Bromwich + Smith is a Canadian licensed insolvency trustee operating in a media environment that is dominated by some of the largest financial institutions. They sought to encourage Canadians to save for retirement and boost their own profile in the media at the same time.

SOLUTION

MAVERICK spearheaded a survey and media campaign entitled RETIREMENT INTERRUPTED focusing on youth and seniors, both at opposite stages of working careers. These cohorts had more in common than most would think.

The multi-layered survey created many unique story hooks for media and spokespeople.

RESULTS

• We helped Bromwich + Smith achieve broad media coverage across the country in various media including television, radio, and print, including a total of 554 stories and a reach of 181,786,416.